Just saw a Target commercial that had an old Apples in Stereo song. Minutes before that there was an Architecture in Helsinki song on some sort of computer commercial. The AIH song was also on a Canada Post commercial around Christmas last (you may remember that posting), so that doesn't feel as weird as the AIS one. It's been a number of years since I was excited about Elephant6 bands, so I'm sorta surprised I remember that Apples in Stereo song, but it is a good one.
That bands I own records from are now featured in commercials for places... does that make the business cool or me lame for liking such bands? I don't feel lame and those businesses don't seem that much cooler. I do like hearing the songs on TV, though.
One thing I used to love about commercials in Japan was that they listed the band and the song. A lot of the songs in commercials wound up in the singles section of Bunshindo, the closest record store-type place to my J-house. I was a sucker for music from commercials and got some stuff that still sounds fantastic to me: Sentimental Bus, Charcoal Filter, Gigliola Cinquetti, Roboshop Mania. I still lament that commercials in North America don't have the band and song listed; record companies are stupid for not pushing for that as the norm.
Despite the love of music from commercials, I am still unexplicably against the purchase of most soundtracks. I can't explain this.
Currently listening :
Tone Soul Evolution
By The Apples In Stereo
Release date: 10 February, 1998
No comments:
Post a Comment